Aesop Fragrance Comparison Tool
Global Digital Interface Designer
Melbourne, Australia
The Fragrance Comparison Tool was designed to assist in customer decision making by providing comparison points between Fragrances, our most challenging product category digitally. The tool may inform the users purchase decision or prompt a store visit to try the scent in person. I was responsible for designing an accessible (WCAG AA standard minimum), useful and brand aligned MVP experience, aligning with the Creative Team, the Head of Fragrance, Creative Director Ai Kato and external stakeholders to ensure digital representation of Fragrance adhered to brand-wide visions for the category growth.

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